About The Brand
NZXT is a pure American computer hardware company situated in Los Angeles, California. NZXT is a PC gaming company that makes computer cases, components, and accessories.
Johnny Hou started NZXT in 2004 with the goal of providing products exclusively for the DIY PC building community. The NZXT Guardian was NZXT's debut product, a case with a plastic front bezel that resembled Transformers toys and lighting elements. They eventually extended to include various types of computer gear, such as computer casings, power supply, cooling, motherboards, and streaming devices.
About The Campaign
The main objective of this campaign is not only to sell products and services, but also to set a more advanced and useful standard of common sense about knowing what your needs are and what you are going to buy. By targeting a large segment of the audience mainly; Professionals, enthusiasts, gamers, adventurers and tourists, we can gain a lot of attention from the public. With these references in ads and visuals, we can make people realize how odd it is if your tools aren't designed for you. At this initial point, it is essential to educate people in such a simple and ordinary way so that everyone gets the point.
Execution: If it is presented directly according to selling point, it is certain guiding about computers will be complex and difficult to teach or understand (for most people with little or no knowledge of hardware properties).
What we do: So to make people understand about what they are being presented with, by presenting it with a more simple and easy approach including a reference that they can easily understand.
Referance & Approach: For Posters and visuals, we can show different professions or their tools with their unique similarities as well as differences to create a situation where we can comprehend that how a minor misunderstanding can lead to disasters or non-professionalism.
Upon Execution: The indirect method of approached is used to spread the brand awareness along with it’s objectives.
This campaign consists of three phases to make sure that the brand impacts on the audience and is continuously promoted through the passage of time.
Phase I: is designed to tease and raise questions among the targeted audience so that they keep discussing and spreading the word among them.
Phase II: is designed to reveal the primary product “Liquid Cooler” through social media and digital platforms.
Phase III: is designed to showcase all the inventory along with all the services and properly execute the brand for the market.
About The Campaign
The main objective of this campaign is not only to sell products and services, but also to set a more advanced and useful standard of common sense about knowing what your needs are and what you are going to buy. By targeting a large segment of the audience mainly; Professionals, enthusiasts, gamers, adventurers and tourists, we can gain a lot of attention from the public. With these references in ads and visuals, we can make people realize how odd it is if your tools aren't designed for you. At this initial point, it is essential to educate people in such a simple and ordinary way so that everyone gets the point.
Execution: If it is presented directly according to selling point, it is certain guiding about computers will be complex and difficult to teach or understand (for most people with little or no knowledge of hardware properties).
What we do: So to make people understand about what they are being presented with, by presenting it with a more simple and easy approach including a reference that they can easily understand.
Referance & Approach: For Posters and visuals, we can show different professions or their tools with their unique similarities as well as differences to create a situation where we can comprehend that how a minor misunderstanding can lead to disasters or non-professionalism.
Upon Execution: The indirect method of approached is used to spread the brand awareness along with it’s objectives.
This campaign consists of three phases to make sure that the brand impacts on the audience and is continuously promoted through the passage of time.
Phase I: is designed to tease and raise questions among the targeted audience so that they keep discussing and spreading the word among them.
Phase II: is designed to reveal the primary product “Liquid Cooler” through social media and digital platforms.
Phase III: is designed to showcase all the inventory along with all the services and properly execute the brand for the market.
